Ogilvy out as T.J. Maxx and Marshalls seek new AOR

FRAMINGHAM, MA: The TJX Companies is looking for a new agency for its T.J. Maxx and Marshalls brands, ending its relationship with former AOR Ogilvy PR.

FRAMINGHAM, MA: The TJX Companies is looking for a new agency for its T.J. Maxx and Marshalls brands, ending its relationship with former AOR Ogilvy PR.

Ogilvy won the account in January 2008 following a competitive RFP process, but will not participate in the upcoming review, which will be carried out with the help of management consulting firm Pile and Company.

“We appreciate the successful work Ogilvy Public Relations has contributed over the years,” said Rebecca Leonard, associate VP of PR for TJX, in a statement.  “As our business and the communications landscape evolve, it is important for us to bring fresh perspectives to our public relations program.”

Last month, Ogilvy lost several consumer accounts, including Unilever's Bertolli, Slimfast, and Lipton. In the last year, the agency has seen several executive departures in its consumer division, such as Eric Slutsky, former consumer head, and Nicole Lowe, former consumer VP, who left in March. A month later, Lauren Mundell, former SVP of the consumer group, moved on from Ogilvy to join Ketchum.

Ogilvy has, however, acquired several new clients recently, including the National Heart, Lung, and Blood Institute and Silicon Graphics International, both of which were won through competitive RFP processes.

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