CHICAGO: Wilson Sporting Goods brought in Mike Steck as global director of marketing for its racquet sports division and hired CGPR to help with new initiatives.
Prior to joining Wilson, Steck was senior director of marketing for Yakima Products, an outdoor sporting goods business, for six years. Before that he was director of marketing and senior marketing manager at Watermark, a kayak manufacturing and retail company.
Steck was hired to bring greater strategic vision to the racquet sports enterprise and increase brand awareness among consumers worldwide. He will report to John Muir, general manager of the racquet sports division, and manage a team of nine people.
“Wilson operates in a number of global markets and my responsibility is to develop infrastructure and work with various marketing resources on global plans and strategies, not only to grow the Wilson business, but also the visibility of racquet sports as a whole,” he said.
Wilson previously handled all PR internally, but Steck decided to hire CGPR, who he has worked with before, for one year to help with upcoming projects.
Chris Goddard, president of CGPR, said: “They brought in Mike to raise the overall visibility of Wilson, so we're certainly going to support his global marketing initiatives. We'll also reinforce Wilson's leadership position in equipment, footwear, and apparel.”
The agency is handling all media for two upcoming events. On August 26, Wilson will attempt to break the Guinness Book of World Records title for the “Most people to bounce a tennis ball on their racquet in one location” at the USTA Billie Jean King National Tennis Center in Flushing Meadows, NY at 8:30 a.m. The first 500 children to attend will get a free racquet as part of Wilson's effort to promote physical activity among kids, Goddard said. Tennis stars Mardy Fish and Andrea Petkovic will attend the event.
CGPR is also helping promote “The New Wilson” event on August 31, which will offer an inside look at the company's vision for its tennis apparel and equipment going into 2012.