NEW YORK: Junior Achievement USA, an organization aimed at educating children, has selected Porter Novelli to be its AOR.
The Omnicom-owned PR agency will support Junior Achievement's national initiatives and programs through social and traditional media. Porter Novelli will work with the organization on media relations, digital features, reputation management, and messaging strategies.
Porter Novelli recently launched a real-time media monitoring service called Radar to help keep clients updated on important news and trends. The service covers broadcast, traditional, and social media, and helps counsel clients on reputation management.