HP's Bill Wohl shifted sideways in comms reshuffle

PALO ALTO, CA: Hewlett-Packard CCO Bill Wohl is relinquishing his corporate communications responsibilities and taking on a special assignment for the company's software business following a tumultuous week at the IT giant.

PALO ALTO, CA: Hewlett-Packard CCO Bill Wohl is relinquishing his corporate communications responsibilities and taking on a special assignment for the company's software business following a tumultuous week at the IT giant.

According to an internal company email obtained by PRWeek, HP CEO Leo Apotheker writes that Wohl has taken on a "special assignment" to more effectively tie-in the IT company's software operations to HP's "broad company positioning."

"On an interim basis effective immediately," Marty Homlish, EVP and CMO of HP, will "represent corporate communications on the executive committee," the email continued.

Lynn Anderson, VP of influencer marketing for HP's Enterprise Systems Group, will take on day-to-day operation of the corporate communications department. The team will report to Anderson. The changes were confirmed by an HP spokesperson.

Last week, HP acquired Autonomy, a UK-listed enterprise software company, for $10.2 billion.

"Given Bill's deep experience in software, he has graciously agreed to take on the assignment," wrote Apotheker in the email.

The restructure of roles comes after a flutter of press in recent weeks regarding a number HP announcements, including an evaluation of its PC business for a possible spin-off, and the Autonomy acquisition. Some saw this as indicating an exit from the PC market, but HP then launched a new PC on Monday. The company also recently pulled the plug on its first tablet offering.

Wohl, via email to PRWeek, said he could not comment on the matter. He assumed the CCO role, a new title at the company, at the beginning of the year.

Before joining HP, Wohl served as SAP's VP of global field communications and head of integrated communications between 1999 and 2010.

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