Old Navy forgets the apostrophe

Gap's Old Navy brand recently released a series of T-shirts called "Superfan Nation," promoting college sports and NFL teams, and while the collection was in sync with football season, there's one major mistake in the line—no apostrophe in a "Let's Go!!" slogan.

Gap's Old Navy brand recently released a series of T-shirts called "Superfan Nation," promoting college sports and NFL teams, and while the collection was right in sync with football season, there's one major mistake in the line—no apostrophe in "Let's Go!!" slogan.

Although Old Navy has issued statements apologizing for the punctuation error, it's still a mystery how the shirts made it through the entire design and printing process without anyone noticing the missing apostrophe.

Perhaps the company released the shirts on purpose in an attempt to gain publicity from the silly slip-up as Gap last week announced profits dropped 19% in Q2 2011. While consumers can still buy the “Lets Go!!” shirts online, Old Navy told the Huffington Post its (sic) going to reissue the collection soon with correct punctuation.

Last month, Old Navy also hit the headlines over a controversy with Kim Kardashian, who sued the company for using a model that looked like her in its “Super C-U-T-E” commercials.

In October 2010, Gap changed its logo only to revert back to its original style after receiving negative feedback from consumers on social media channels such as Facebook and Twitter.

It seems Gap needs to be more careful with its decision-making in the future, as well as its editing. But, in the long run, no doubt the T-shirt error will blow over and thousands of college students will represent their school teams at football games around the country - with or without an apostrophe.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in