Duane Bray, partner, IDEO

Duane is a Partner at IDEO, where he heads the firm's Global Digital Business. He joined IDEO in 1995 to lead and develop the discipline of interaction design, now one of our most sought-after capabilities. Duane's experience includes the development of major software and hardware programs and the integration of emerging technologies into human-centered products and services.

Duane is a Partner at IDEO, where he heads the firm's Global Digital Business. He joined IDEO in 1995 to lead and develop the discipline of interaction design, now one of our most sought-after capabilities. Duane's experience includes the development of major software and hardware programs and the integration of emerging technologies into human-centered products and services. He routinely explores the intersection of technology and people, revealing and elevating the emotional connections that we forge with digital media.

Duane has led or contributed to scores of design projects, including product interaction, interactive exhibits, and software for desktop PCs, the Web, and mobile devices. His most recent endeavors have focused on larger clients and strategic programs, such as design-language initiatives that address a range of platforms and customers. He assisted SAP in forming a human-centered division for sustained innovation and has worked closely with Microsoft for more than a decade. His client list also includes AT&T Wireless/Cingular, BMW, Texas Instruments, United Airlines, and Xerox.

Prior to joining IDEO, Duane worked for Pentagram Design, where he established an interaction design practice in its San Francisco studio. He holds a master of fine arts degree from the University of Florida and, as an alumnus, received an Outstanding Achievement Award. He counts bubblegum pop music and his customized Mini Cooper among his leisure-time passions and pursuits.

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