Shure hires Formula as AOR

SAN DIEGO: Formula PR has been tapped as AOR for Shure, a global manufacturer of microphones and audio electronics, following an RFP issued in March.

SAN DIEGO: Formula PR has been tapped as AOR for Shure, a global manufacturer of microphones and audio electronics, following an RFP issued in March.

Formula's business and technology practice, based in San Diego, CA, will be responsible for developing a comprehensive PR program that will include social media strategy and execution, and trade show support, as well as a media relations campaign, and an awards program.

The PR program will focus largely on the Gen Y audience, including professional and aspiring musicians, live sound and studio engineers, systems integrators, sound contractors, and other music consumers.

Shure joins other related Formula clients such as Avid, Sanyo, and mophie.

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