CANTON, MA: Dunkin' Donuts has kicked off its Be the President of Dunkin' Nation promotion through Facebook and Foursquare.
The social media contest, developed by the company's digital AOR, Studiocom, encourages fans to register on the Dunkin' Donuts Facebook page and check in at Dunkin' stores on Foursquare up to 10 times a day.
At the end of every week, the person with the most check-ins on Foursquare will win prizes and be named Dunkin' Donuts president. The goal of the contest, which runs through Sept. 23, is to reach more audiences and increase consumer engagement through social channels.
The company's PR AOR, RF|Binder Partners, is helping to promote the initiative.