Visit Florida taps LMA for Canadian PR

TALLAHASSEE, FL: Visit Florida, the state's official tourism marketing corporation, hired LMA Communications to handle PR in Canada.

TALLAHASSEE, FL: Visit Florida, the state's official tourism marketing corporation, has hired LMA Communications to handle PR in Canada. The Toronto-based agency will begin working with Visit Florida on September 1.

Visit Florida will look to LMA to help build on its already strong presence in the destination's number one international market, Canada.

The agency was hired for its breadth of experience in the travel and tourism sector, as well as its experience with community relations, event planning, media relations, social media and crisis management.

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