Bulk of SMB marketing spending lurches toward digital media

By 2015 small and medium-sized business will devote 70% of their marketing budgets to digital/online media, according to a study released by BIA/Kelsey.

By 2015 small and medium-sized business will devote 70% of their marketing budgets to digital/online media, according to a new study released by BIA/Kelsey.

The study said that within the next four years SMBs will allocate 30% of their marketing budgets to traditional advertising, down from 52% in 2010.

SMB spending on digital/online media will grow from $22.4 billion, in 2010, to $40.2 billion, in 2015, for a compound annual growth rate (CAGR) of 12%.

The dollars targeting digital media will flow to mobile, social and online directories, performance-based commerce, such as pay-per-click and couponing, and customer-retention programs, including email, websites and social marketing.

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