SAN FRANCISCO: The Port of San Francisco has issued an RFQ for PR support as it prepares for its 150th anniversary and the proposed America's Cup event, both set to take place in 2013.
The organization is looking for firms that can provide “as-needed contract services,” to develop and support a comprehensive and strategic media relations plan that promotes the port and city.
More specifically, the scope of work includes media campaign execution and strategy, press material development, media monitoring and relations, event assistance, community outreach, quarterly digital newsletter production, and other creative services.
According to the document, the RFQ was issued to help the port establish a qualified pool of consultants it can tap into for contract work based on individual project needs. The selected agencies will support the Port's PR manager, who will remain the official spokesperson.
The terms of each contract awarded will depend on the Port's specific needs for that project. Additionally, agencies that qualify through the port's RFQ may be contracted for services by other city of San Francisco departments. The pool of qualified agencies will expire after a period of two years.
A pre-proposal meeting will be held on September 8, and all proposals are due by noon on September 19.
According to the document, in compliance with the Local Business Enterprise (LBE) Ordinance set forth by the San Francisco Administrative Code, at least 50% of the contracts awarded will go to LBE agencies.
The Port of San Francisco was not immediately available for comment.