NEW YORK: Weber Shandwick has hired Allyson Hugley as EVP of the agency's measurement & analytics practice.
In her new role, Hugley will work with Weber Shandwick's management and digital communications teams to provide metrics to support the firm's digital and traditional media campaigns for its clients. She will also help counsel clients on specific measurement and analytics issues.
Prior to joining Weber Shandwick, Hugley served as SVP of insight creation at MSLGroup, where she helped develop strategies for consumer insight and created the agency's measurement capabilities. Before MSL, she worked as a research manager at Scholastic. Hugley is vice-chair of the North American chapter of the International Association for the Measurement and Evaluation of Communications.