CHICAGO: The Chicago Cubs have hired Julian Green, former director of media relations for MillerCoors, to the newly created role of VP of communications and community affairs.
Green started in the new position Monday. He will oversee corporate and non-baseball communications, such as issues surrounding the ballpark, and events. In addition, he will assist with CSR and community efforts.
Green told PRWeek the function had been handled in the organization before, but no one person was 100% devoted to communications and messaging. He will report to Mike Lufrano, EVP of community affairs and general counsel for the Chicago Cubs. Meanwhile, Peter Chase remains as director of media relations for baseball operations.
"While the club is already dealing with some of these issues in and around the ballpark that were not related to baseball, they now want someone 100% dedicated and focused on helping shape the message in terms of how the organization is perceived in the community, and helping to improve visibility of community, neighborhood, and non-baseball related programs in the city," Green said.
One of the efforts Green will support in the new role includes communications and messaging surrounding the rebuilding of Wrigley Field, the Cubs' iconic home ballpark, over the next 18 to 20 months.
Before joining the Cubs, Green served as chief spokesperson for MillerCoors' operations in the US and Puerto Rico for nearly five years. Prior to that he was Illinois press secretary to then-US Senator Barack Obama from 2005 to 2007, and campaign press secretary from May to November 2004.
Green also worked as director of communications and marketing for the Chicago Park District from July 2003 to May 2004.