NEW YORK: Actor and filmmaker Matthew Modine has chosen Workhouse Publicity to be his AOR.
In its new role, Workhouse will create and support promotional campaigns and international endeavors for Modine and help activate his personal projects, philanthropic efforts, and special events.
The agency is familiar with celebrity work, having served as AOR for photographer David LaChapelle from 1996 to 2000.
In April 2010, Workhouse was acquired by the Morris + King Company, with the agency's founder and CEO Adam Nelson becoming head of the consumer group at the business. But Nelson subsequently bought Workhouse back in November.