LOS ANGELES: LegalZoom, an online service designed to help consumers and businesses prepare legal documents, has hired Access Communications as AOR for public relations.
The agency won the business following a lengthy competitive review process that began in September 2010. The contract is for one year.
The scope of work includes PR strategy, media relations, thought leadership and executive visibility, and social media. Access will work to promote LegalZoom's online legal services to individual consumers and small businesses. One area of focus will be increasing visibility for LegalZoom's Attorney Services program.
“It's a dual-pronged PR strategy because we will speak to both consumers and businesses,” said Michael Young, SVP at Access Communications. LegalZoom was not immediately available for comment.
AccessPR was also recently hired to provide PR support for Foundation Capital, a Bay Area VC firm, also on a one-year contract. Access will work to reposition the company through a mix of media strategy and outreach, messaging, executive visibility, and social media.