BAYPORT, MN: Andersen Corporation, a privately-owned American window and door manufacturer, named Laurie Bauer to the newly created role of VP of corporate communications.
Bauer will head up internal and external communications, community relations, and government affairs. She replaces Maureen McDonough, former communications director, who retired earlier this month.
In addition, Bauer will be responsible for strengthening Andersen' brand and positioning, as well as counseling executives and building the company's corporate reputation. She will report to Mary Carter, chief administrative officer.
Previously, Bauer worked in a number of marketing and communications roles for Best Buy, The Musicland Group, Carlson Hotels Worldwide, and Allianz Life.