LOS GATOS, CA: Netflix has bolstered its communications team with numerous hires in recent months.
In August, Joris Evers joined the company, which has found itself in the media spotlight as it changed its pricing plans and unveiled the Qwikster brand, as director of corporate communications. He is handling much of its product- and consumer-related communications, said Steve Swasey, VP of corporate communications at Netflix.. Previously, Evers was senior director of worldwide PR at McAfee. He has also served as a senior writer at CNET.
Netflix also hired Nina Fiddian-Green in July as director of consumer PR. Previously, she worked in consumer PR at The Coca-Cola Company, said Swasey, who added that the company also hired Betsy Weber in July as a specialist in the corporate communications department. Before joining Netflix, she was a senior account executive at Weber Shandwick.
Swasey said the company does not focus on hierarchy or levels of titles, but noted all the new hires report to Jonathan Friedland, Netflix's VP of global corporate communications. Friedland joined the company in February, following a four-year stint at The Walt Disney Company, where he held positions including VP of global corporate communications and SVP of corporate communications.
Swasey told PRWeek that various positions were left open at the company after a number of people left its communications department earlier this year.
“It's growing and rebuilding at the same time,” Swasey said.
As PRWeek reported last week, Netflix will establish its own standalone marketing team for the DVD-by-mail spin-off brand Qwikster.
The hires at Qwikster will likely include a CMO, communications head, and other corporate communications roles, though the exact plan for PR and marketing has not yet been solidified, Swasey said.