BETHESDA, MD: The National Institutes of Health (NIH) has hired Jones Public Affairs (JPA) for health communications support for the National Center for Complementary and Alternative Medicine (NCCAM).
The 10-month contract, which has four options to renew for one year and one option to renew for two months, is worth $1.7 million of all extensions are used. The agency won the account after a competitive review that began in July.
Account work includes strategic health communications program planning, formative communications research, promotion of NCCAM to the public, convention, and healthcare providers, media relations, rapid-response communications, and stakeholder outreach, according to Federal Business Opportunities (FBO) documents.
The NCCAM's mission is to “define the usefulness and safety of complementary and alternative medicine interventions and their roles in improving health and health care,” according to FBO filings.
The agency began supporting the account on Monday, said Carrie Jones, principal and managing director at JPA. The win is significant to the firm because it has been interested in providing communications support to a government agency for some time, she said.
“It's been one of our goals for the last three years to have a government contract, and this is our first win,” she said.
JPA primarily works with pharmaceutical companies and nonprofits, but Jones said it hopes the NCCAM win is the first of many in the government sector.
The NCCAM previously worked with Graves Fowler Creative, according to FBO documents, which stated that the NIH issued the review because it was at the end of Graves' contract. A NIH representative was not immediately available to comment.