CHICAGO: Financial PR pioneer Ted Pincus, founder of The Financial Relations Board, died today after a battle with multiple myeloma. He was 78.
Pincus sold The Financial Relations Board for $40 million to True North Communications in 2000, later serving as vice chairman of BSMG and as a senior consultant to True North parent company Interpublic Group and its Weber Shandwick Group. Three years after selling The Financial Relations Board, he joined Ruder Finn as a consultant, working with the agency's financial and corporate groups in New York, Chicago, San Francisco, and Los Angeles.
PRWeek ranked Pincus as one of the 20th century's most influential communications executives. The Public Relations Society of America named him “PR Professional of the Year” in 2002.
Pincus also served as a business columnist for the Chicago Sun-Times and an adjunct finance professor at DePaul University.
Pincus and his wife Sherri had five children and 12 grandchildren. His son Mark is the founder and CEO of Zynga, the San Francisco-based social game developer.