Bite expands in Europe with Trademark acquisition

LONDON: Bite Communications has grown its European presence with the acquisition of Trademark PR and Trademark Consulting, two Munich-based companies that provide specialist communications and marketing services, respectively.

LONDON: Bite Communications has grown its European presence with the acquisition of Trademark PR and Trademark Consulting, two Munich-based companies that provide specialist communications and marketing services, respectively.

With the acquisition, Bite will gain 25 staff members and Trademark's client portfolio, which includes Amazon Web Services, BRIO, Dolomite, and Treasury Wine Estates. When the deal is complete, the units will be rebranded as Bite Communications and Bite Consulting.

The acquisition will allow Bite to establish a presence in Germany and offer a more integrated European PR team to handle existing and new client communications across both traditional and social channels, it said in a statement.

Trademark CEO Stefan Ehgartner and director Juergen Rast will become part of Bite's European leadership team, as will Carsten Bickhoff, who launched Trademark Consulting.

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