Ogilvy names Salmeron SVP, creative director for digital

WASHINGTON: Ogilvy PR Worldwide's Washington office has hired Jose Martinez Salmeron as SVP and creative director of the 360 Digital Influence practice. It is a new position at the agency.

WASHINGTON: Ogilvy PR Worldwide's Washington office has hired Jose Martinez Salmeron as SVP and creative director of the 360 Digital Influence practice. It is a new position at the agency.

Salmeron will focus on the digital and social initiatives of agency clients including Ford, the Internal Revenue Service, and the Agency for Healthcare Research and Quality. He will also work across the 360 Digital Influence practice outside of Ogilvy's Washington office.

“Nowadays, with the advent of social media and the digital evolution, if you're not online and reflecting your brand and messaging through this key component of communications, you're not doing an effective job,” he said. “Part of my role is to ensure that the graphic, visual, and experiential executions of these products are as effective as they can be.”

Salmeron will report to Rebecca Davis, EVP and group head of the 360 Digital Influence practice. He said it is yet to be determined how many employees will report to him. Ogilvy hired Davis in August.

Salmeron previously worked as a creative director at Cell Division, a New York-based digital agency. He has also served as director of visual design at Washington-based interactive firm EightShapes and associate creative director at Frog Design. His former clients include Cisco, the US Department of Energy, Sprint, and Coca-Cola.

BMC Software said this week that it hired Ogilvy as its global AOR after five years with Waggener Edstrom.

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