BBMG launches PR, social division

NEW YORK: BBMG has launched a PR and social media practice that will focus on sustainability and consumer feedback.

NEW YORK: BBMG has launched a PR and social media practice that will focus on sustainability and consumer feedback.

The division will expand BBMG's services to include social media campaigns, content marketing, blogger and media outreach, and community management. The practice will also use input from its private online community and expert advisory panel for its campaigns.  

Gina Masullo, former president of Word Count Communications, has also joined the agency as SVP and group director, leading the PR and social media division.  

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