A crucial opportunity to shape our industry

There has rarely been a more important time for communications pros to get together to discuss the revolutionary changes taking place in our industry, and PRWeek has established the perfect place to do this at the NEXT Conference, which takes place at The Times Center in New York City on Nov. 8-9.

There has rarely been a more important time for communications pros to get together to discuss the revolutionary changes taking place in our industry, and PRWeek has established the perfect place to do this at the NEXT Conference, which takes place at The Times Center in New York City on November 8-9.

With a speaker lineup headlined by former Facebook head of marketing Randi Zuckerberg – Mark's sister – the one-and-a-half day event brings together some of the best and brightest minds inside and outside our business to shed light on the big issues of the day – such as authenticity, transparency, creativity, innovation, content, and the media.

Chief executive officers including O.co's Patrick Byrne and Edelman Public Relations' Richard Edelman will present their take on leadership and messaging, while CMOs such as Pepsi Beverages' Simon Lowden, CNN's Janet Rollé, and Infosys' Paul Gottsegen will reflect the vital importance of communications in the modern marketing mix.

Senior global communicators such as Christine Cea from Unilever, HTC's Jason Gordon, David Tinson from EA Sports, Juniper Networks' David Shane, and Sarah Colamarino from Johnson & Johnson will be joined by media and content generation heavyweights such as The Washington Post's Terence Samuel, Nick Childs at Fleishman-Hillard, Huffington Post's Michael Calderone, Spencer Ante from The Wall Street Journal, Porter Novelli's Nick Charles, and Christine Osekoski from Fast Company.

Add that to tech superstars Margit Wennmachers, Duane Bray, and Peter Rojas; the wisdom of Fortune/CBS' Gil Schwartz; the big brains from McKinsey; Ketchum's Rob Flaherty; GolinHarris' Fred Cook; our 40 Under 40 Quorum and much, much more and you have a heady mix of networking and content that is going to stimulate thinking and actions for the next 12 months and beyond.

I can't wait for the event to start and I very much look forward to seeing as many of you as possible at The Times Center in just over a month. You can see the full program here and you can book your tickets here – but hurry, they are going fast.

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