NASHUA, NH: PR Newswire and Ektron, a Web solutions software provider, have integrated PR Newswire's social media monitoring and press release publication offerings into the Ektron platform.
The integration involves two platforms: PR Newswire Sync and The PR Newswire Listening Dashboard.
Using the PR Newswire Sync application, Ektron customers can publish their press releases directly to an Ektron-powered website. The application will monitor a user's PR Newswire account and automatically post the release to a user's site.
The PR Newswire Listening Dashboard offers social media monitoring services. Integrated within the Ektron platform, the dashboard lets clients use keywords and search strings to monitor online conversations.
“This kind of relationship helps the marketer to be more capable and savvier about managing those two types of content: campaign-oriented content and conversation-oriented content,” said Erick Mott, VP of the global community practice at Ektron.
Karen Meyer, VP of global strategic channels at PR Newswire, said the partnership with Ektron will help the company become a more strategic player in the workflow and content management spaces, and it will open the door to new audiences and channels.
“With content at the core of customer engagement, we want our technology to do more than just distribute content to multiple channels,” said Meyer. “We want to be able to help them engage with it and monitor and analyze.”