Press to lead new Kwittken corporate strategy group

NEW YORK: Kwittken & Company has launched a corporate strategy group and named David Press, a former FTI Consulting executive, managing director.

NEW YORK: Kwittken & Company has launched a corporate strategy group and named David Press, a former FTI Consulting executive, managing director.

In the newly created role, Press will handle special situations, issues, and crisis work for Kwittken's clients through the new unit. Additional services include premium content and editorial offerings, investor relations, transaction communications, cross-border communications, and executive coaching.

"Kwittken's clients are asking for more and more types of services," he said. "And this corporate strategy group, brings together, more formally, a lot of the work that the agency already does.”

Increased year-over-year growth and a need to add more staff to handle particular functions prompted the group's launch, said Aaron Kwittken, CEO of the firm.

"There was a small contingent of us doing this type of work, and we are at that point with our growth where in order to sustain the momentum that we have in the market, we needed to do this," he said.

Kwittken declined to disclose the firm's growth figures or the identities of clients that will use the services. However, he said companies from the education, medical technology, and financial services markets will be represented.

Press joins Kwittken from FTI Consulting, formerly Financial Dynamics, where he worked on special issues and crisis communications. He also handled M&A work with Brunswick Group. Throughout his career, Press has worked with companies such as The Reader's Digest Association, Dow Chemical, Lululemon, and Teva Pharmaceuticals. He also worked in-house at AOL, handling business development.

Press, who will report to Kwittken, will oversee a team of up to seven employees in New York. Kwittken added that he expects to hire another four to six employees by the end of next year.

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