MSLGroup launches brand narrative service

NEW YORK: MSLGroup Americas has created MSLCamp, a service designed to help consumer and healthcare marketers form strategic brand narratives.

NEW YORK: MSLGroup Americas has created MSLCamp, a service designed to help consumer and healthcare marketers form strategic brand narratives.

The service will help brands engage consumers and target key audiences, the company said. The platform was developed with the aid of the agency's New York consumer and healthcare division.

In March, MSLGroup launched an e-magazine for marketers and corporate bloggers, providing tips on Facebook features and updates. It created Be Spoke, a luxury and beauty services specialty for clients.

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