NEW YORK: Stand Up for Heroes, an annual celebrity event that supports injured veterans, military members, and their families, has named Euro RSCG Worldwide PR its AOR.
Euro, which manages the Wounded Warriors CSR platform, will promote the November 9 event. Stand Up for Heroes, in its fifth year, is run by the Bob Woodruff Foundation. Marian Salzman, CEO of Euro, has served as a board member for the foundation for two years.
Ford selected the agency in April to support its year-long CSR program supporting the fight against breast cancer, known as Warriors in Pink.