SANTA MONICA, CA: Independent film-distribution company D&E Entertainment has hired Red Lorry Yellow Lorry for work in the US and UK.
The firm will develop a thought-leadership campaign to establish D&E as a leading company in the film-distribution sector, while also supporting the release of the company's films in the US and abroad.
Kim Willsher, US head of PR at the agency, said the thought-leadership component will focus on securing speaking opportunities and opinion pieces. The work will aim to position D&E “as experts towards filmmakers,” she said.
The agency was hired for a one-year contract, and it began to support the account in mid-September. Doug Kluthe, partner at D&E, said his company selected the agency based on its global presence, experience in entertainment and film communications, and media contacts. An RFP was not issued for the account.
“We have an international presence and we really liked the fact that they did work in North America and in the UK,” said Kluthe. “Since we are going to release Rise and Shine in the UK and Europe, as well, we thought this was a great fit for us.”
D&E has hired agencies on a project basis in the past, but never for a long-term contract, said Kluthe.
“It's been a little bit of finding a needle in a haystack,” he said, stressing the importance of communications in gaining the respect of filmmakers. “Some people are great at some things and other people don't have follow through.”