DALLAS: The International Association of Exhibitions and Events (IAEE) has hired Edelman as AOR after issuing an RFP in August.
The agency will support the IAEE on media relations and improve its position in its industry. IAEE represents more than 8,000 individuals and organizations in the exhibitions and events space.
Edelman will create IAEE's most comprehensive PR campaign in its 83-year history, which will officially launch at the Expo! Expo! event on December 6 in Las Vegas.
The three-year contract has a total budget of $150,000 to $200,000 a year, pending an annual evaluation, according to the RFP.