CINCINNATI: Procter & Gamble has picked Ketchum as AOR for global and North American external relations for its Gillette brand, the company confirmed.
Ketchum will focus on growing the Gillette brand and increasing consumer engagement using an integrated PR approach.
Omnicom-owned Porter Novelli, Gillette's AOR for the last two decades, was invited to pitch for the account in September. Despite being dropped as AOR, Porter will still support the brand's regional businesses.
