TORONTO: Weber Shandwick has hired Peter Matheson Gay as creative director for healthcare for North America and national practice leader for healthcare in Canada.
Matheson Gay will manage Weber's North American healthcare clients, creating strategies and executing plans for them. He will report to Laura Schoen, president of Weber's global healthcare practice, and Greg Power, president of the agency's Canadian division.
Matheson Gay was previously a senior leader at Cohn & Wolfe, where he worked to develop programs and multilingual campaigns for the agency's global pharmaceutical, biotechnology, and healthcare clients.