Foursquare conducting agency search

NEW YORK: Location-based social networking service Foursquare is conducting a search for a PR agency, it is understood.

NEW YORK: Location-based social networking service Foursquare is conducting a search for a PR agency, it is understood.

The company is no longer working with Kaplow Communications, its previous AOR and first PR agency. The company hired Kaplow last October to support messaging, media relations, and a campaign to educate consumers and businesses about its location-based app.

Foursquare's annual account with Kaplow was worth at least six figures, and was initially supported by a team of four agency employees who reported to Erin Gleason, Foursquare's PR manager. When Kaplow was hired last year, Foursquare had 4 million registered users, a number that has grown in the past year to more than 10 million. The service registers millions of check-ins each day.

The search process is closed, added Gleason.

Liz Kaplow, president and CEO of Kaplow, said via email that the firm has “a very strong partnership with Foursquare and [it has] greatly enjoyed working with them, and we hope there will be opportunities to work together on projects in the future.”

Launched by co-founders Dennis Crowley and Naveen Selvadurai in 2009, the company has rolled out a slew of features designed to improve the consumer experience and to help businesses and brands use the service to interact with, attract, and retain consumers. More than 500,000 businesses use the Foursquare merchant platform, and the company has launched ventures with a number of large brands, including a loyalty program with American Express.

Gleason said via email that “Kaplow was a great partner for the past year. We hope there will be opportunities to work together on projects in the future.”

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