No client backlash over Workhouse OWS support

Does Workhouse Publicity's client base mind the firm's pro bono work for Occupy Wall Street? No, said Adam Nelson, CEO and founder of the agency.

Does Workhouse Publicity's client base mind the firm's pro bono work for Occupy Wall Street? No, said Adam Nelson, CEO and founder of the agency.

“I've heard absolutely nothing but positive feedback and shows of support,” Nelson told PRWeek. “The question isn't if [OWS is] anti-capitalism. The question is whether people are choosing between poverty or paying their rent.”

Calling the movement “a street fight for the working class,” Nelson added that “I want to see the conversation continue, and our clients do, too.” Workhouse has worked with brands including Mercedes-Benz and Saks Fifth Avenue.

The agency has conducted social media work for OWS, as well as some traditional media assistance. For instance, it has worked to broadcast Facebook and Twitter feeds and set up traditional media interviews.

“It's a leaderless movement, and because of that I think the media has a tough time navigating through it, so we do whatever we can to make those interviews possible,” he said.

Nelson added that many other people backing the movement prefer to remain anonymous, and OWS' major decisions are made by the organization's assembly and meeting groups.

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