SAN FRANCISCO: Social media and news monitoring company Meltwater Group is integrating a press-release distribution service into Meltwater Press, its media contact database and distribution product.
The integrated platform, which launched today, is available through partnership with GlobeNewswire, a NASDAQ OMX Corporate Solutions company.
The service allows Meltwater Press customers to broadly distribute news releases to websites and media outlets. In the past, customers could only publish releases via email after developing media lists from the company's database.
Kimling Lam, marketing director at Meltwater Group, said the partnership will allow the company to better meet client needs.
“Being able to integrate this into our product portfolio to be that one-stop shop for clients to be able to do everything they need, that's why we see this as a great partnership,” Lam said.
The service gives Meltwater clients the ability to upload and schedule timing for each release, as well as to select the distribution net.
Earlier this week, NASDAQ OMX bolstered its corporate solutions division with the acquisition of Glide Technologies. NASDAQ will merge Glide's media monitoring, measurement, content management, and newsroom services into its OMX Group's corporate solutions division.