Burson's Brooks joins Ogilvy as digital SVP

NEW YORK: Ogilvy New York has hired David Brooks as SVP in its 360 Digital Influence practice.

NEW YORK: Ogilvy New York has hired David Brooks as SVP in its 360 Digital Influence practice.

He will lead the unit's b-to-b group, working to drive social thinking with its technology accounts, said Gemma Craven, SVP and head of Ogilvy New York's Digital Influence practice.

“[Brooks] had the really hard-to-find combination of big social thinking, a love of the space, agency expertise, and great experience in managing people,” she explained.

Brooks will report to Craven. Geoffrey Colon, VP of the digital group, and Austin Bryan, account director and senior digital strategist, will report to Brooks.

Brooks most recently served as director of digital strategy at Burson-Marsteller's Proof Integrated Communications.

Ogilvy also recently hired Colon from Splendid Communications, where he managed digital teams in New York, London, and Sydney, Australia. Colon will work closely with Brooks, manage junior staff, “bring big social thinking to accounts,” and drive strategic thinking,” Craven said.

Ogilvy has bolstered its digital practice by hiring several executives for its New York, Washington, and Chicago offices in recent months. Earlier this month, the agency's Washington office named Jose Martinez Salmeron SVP and creative director of the 360 Digital Influence practice. It also hired Maury Postal as digital experience director of the firm's Chicago digital team in June. Two months earlier, Ogilvy's New York office appointed Ryan Ayne VP of the digital group.

“The industry has evolved with social in terms of client integration, so now social media and digital really are a part of every single program we see,” Craven added. “CMOs are now budgeting for social as part of their spending, and as we go into 2012 planning, all of our clients are looking to further the integration of social media across the board.”

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