Weber Shandwick wins Kellogg

BATTLE CREEK, MI: Kellogg has confirmed that it selected Weber Shandwick and sister agency Current Lifestyle Marketing to lead PR efforts for its US brands.

BATTLE CREEK, MI: Kellogg has confirmed that it selected Weber Shandwick and sister agency Current Lifestyle Marketing to lead PR efforts for its US brands.

The company will still work with incumbent Ketchum and MSLGroup on corporate communications and cause-marketing projects.

In February, Kellogg hired Brandy Ruff as director for brand PR. Prior to joining Kellogg, Ruff was the director of integrated marketing communications at Alberto Culver. Previously, she worked at Edelman and Weber Shandwick.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in