CARLSBAD, CA: TaylorMade Golf Company has promoted former head of marketing Bob Maggiore to CMO.
Maggiore will manage all marketing and communications activities for the company's TaylorMade, Adidas Golf, and Ashworth brands.
As head of marketing, Maggiore helped to launch and build consumer awareness for the company's R11 club.
Prior to joining TaylorMade 13 years ago, Maggiore worked on brand communications for Adidas Golf. He previously worked for Ashworth Golf.