RIM responds to US, Canadian lawsuits

Research in Motion (RIM) has been targeted by two class action lawsuits, one each in the US and Canada, following its worldwide BlackBerry service outage earlier this month.

Research in Motion (RIM) has been targeted by two class action lawsuits, one each in the US and Canada, following its worldwide BlackBerry service outage earlier this month.

On Wednesday, a US lawsuit was filed against RIM, accusing the company of breach of contract, negligence, and unjust enrichment. A similar grievance was filed in Canada that same day.

In an email to PRWeek, RIM stated that it "has not been served with a complaint at this time," and it "will formally respond to the matter in due course."

BlackBerry customers in Europe, the Middle East, India, and Africa began reporting services disruptions and outages on October 10, which spread to North America a few days later. RIM's co-CEO Mike Lazaridis offered an apology to customers and stakeholders via a video on the company's corporate website on October 13. Throughout the week, RIM posted numerous updates online, and handled customer inquiries through its @BlackBerryHelp Twitter handle.

Last week, RIM offered compensation to customers, giving them a number of premium applications and support options for free. It said the outage was the result of a failure at RIM's European data center.

Brodeur Partners handles RIM's media relations, and works with Edelman on social media and Razorfish on digital marketing. In August, PRWeek UK reported that RIM held initial meetings with a number of agencies with the possibility of holding a full pitch for a new digital shop.

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