MINNEAPOLIS: Land O'Lakes is conducting an agency search for communications assistance for a product launch, according to numerous industry sources.
The dairy brand has begun a review process to find a firm that will also support the product after launch, according to sources familiar with the search. Details about the new product were not immediately available.
Land O'Lakes declined comment on the search process.
The company hired Olson PR as its corporate AOR in 2009 to raise brand awareness. Representatives from the firm did not respond to calls seeking comment.
Minneapolis-based Exponent PR is Land O'Lakes' digital AOR.