NEW YORK: MetLife has promoted Beth Hirschhorn to EVP of global brand, marketing, and communications, effective November 1.
Hirschhorn will continue to report to president and CEO Steven Kandarian. She previously served as MetLife's SVP and CMO, leading key initiatives for the company to improve its customer experience and strengthen its reach and market share.
Hirschhorn managed the company's acquisition of naming rights for MetLife Stadium in East Rutherford, NJ, home of the National Football League's New York Giants and Jets franchises.
Chris Breslin, VP of corporate media relations at MetLife, said the move is an expansion of Hirschhorn's current role, and the company will not hire an additional CMO. Approximately 300 employees will report to Hirschhorn, he added.
Prior to being named CMO, Hirschhorn managed marketing for the company's US individual and institutional businesses, responsible for value proposition development, customer and field communications, event marketing, multicultural marketing, sales planning and incentives, customer insights, and market research.
Hirshhorn previously led the consumer financial services marketing unit at JP Morgan Chase.
