MUMBIA, INDIA: Edelman India has formed a strategic alliance with Rediffusion, an India-based ad agency, to expand its PR and public affairs to clients in the country.
The alliance will work with Indian business giant the Tata Group, among other clients.
Edelman will create a separate business unit that will operate as Rediffusion/Edelman.
Rediffusion offers strategic, media, and creative solutions to clients in cities such as Mumbai, Delhi, Kolkata, Bangalore, and Chennai. Meanwhile, Edelman India offers account support in strategic communications, media relations, digital communications, public affairs, technology, CSR, and sustainability.