Kiehl's taps Zapwater

CHICAGO: Body and skin-care company Kiehl's Since 1851 has selected Zapwater Communications to lead PR efforts for its new Chicago flagship store.

CHICAGO: Body and skin-care company Kiehl's Since 1851 has selected Zapwater Communications to lead PR efforts for its new Chicago flagship store.

The agency will work on event planning, regional media outreach, and marketing strategies for the store, which will open in December.

Zapwater was also hired in June by clothing retailer Topshop and Topman to handle all PR, marketing, social media, and experiential events for the launch of its Chicago store, which opened in September.

Earlier this month, Zapwater joined Germany's Tourism Trademark, a collaboration of independent marketing and PR firms from around the world.

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