Information now moves in real time, not on 5pm deadlines, which has fundamentally altered how media operates and what it looks like. This shifting media landscape has led to the death of the scoop, the simultaneous rise of punditry, and a crop of new influencers. The 2011 PRWeek/Porter Novelli Media Content Survey uncovers why these are not only the most exciting, but also the most frightening, times for media.
