The program also features a slew of excellent panels and contributions from cutting-edge organizations such as McKinsey, Andreessen Horowitz, IDEO, and an agency CEO Q&A featuring Ketchum's Rob Flaherty, GolinHarris' Fred Cook, and Richard Edelman.
It is the live embodiment of our print product, and its aims are similar: to drill down into the exciting future of an industry at the top of its game with incredible opportunities ahead, combined with addressing the challenges of delivering on such opportunities.
It's a challenge some of this month's notables are attacking with relish, including Newsmaker Peter Thonis from Verizon. The communications veteran is applying the same energy to his CCO role at the telecoms giant as he did in one of the earliest jobs in his career as a city editor on a newspaper and in his continuing leisure pursuits as a climber, outdoorsman, and 330-pound bench presser.
Our Media Content Survey, produced in conjunction with Porter Novelli, will also be highlighted and analyzed in a panel at NEXT. I look forward to seeing many of you at The TimesCenter on November 8-9.