JetBlue EVP and COO Rob Maruster took to the airline's YouTube channel on Monday to apologize for an incident that left passengers stranded for a number of hours this weekend on a Hartford, CT tarmac.
The video apology was posted to the airline's corporate blog, as well as JetBlue's corporate YouTube channel. The company also has a consumer-facing YouTube channel.
Maruster said safety was the airline's top concern over the weekend, as a freakish Nor'easter hit the East Coast, affecting both air and ground transportation, as well as causing power outages.
"But let's face it, you count on us at JetBlue for a lot more - and we promise a lot more - and we know we let some of you down over the course of this weekend, and for that we are truly sorry," he explained on the video.
JetBlue also used its Facebook and Twitter pages to push out the video apology.