Hill & Knowlton has hired Luis de la Calle as president of its Latin American region.
He will oversee the firm's operations in Latin America and work with its existing leadership team to lend regional expertise.
De la Calle has served as a chief trade negotiator for the government of Mexico and worked on notable efforts such as the North American Free Trade Agreement.
He also co-founded a communications consultancy called CMM, which will become a Latin American regional affiliate for Hill & Knowlton. Julio Madrazo and Javier Mancera, co-founders and partners of CMM, will become MDs for Hill & Knowlton Latin America.