NEW YORK: Cervilenz Inc. has hired GCI Health to increase awareness of the company's CerviLenz obstetrics device.
The agency will conduct media outreach highlighting CerviLenz as a way for pregnant women to measure their cervix more than once without ultrasound. The firm will use various channels and partnerships to grow women's understanding of talking to medical professionals about cervical length measurements.
“We did look around the industry quite a bit, but they have a good track record in communications and in women's health and reproductive health in particular,” said Dean Koch, the company's president and CEO. He added that his company has a two-person in-house marketing team.