Keynote: Where Management Trends Are Leading Us

In his keynote address at the NEXT Conference 2011, CBS CCO Gil Schwartz shares his advice for avoiding PR problems.

November 09, 2011

In his keynote address at the NEXT Conference 2011, CBS CCO Gil Schwartz shares his advice for avoiding PR problems.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register

Already registered?

Up next:

A&W mascot Rooty, who is wearing blue jeans.

‘People got up in arms’: The inside story on A&W’s tweet parodying M&M’s

Trump in his first debate against Joe Biden in 2020. (Photo credit: Getty Images).

Advocacy groups decry Meta Trump reinstatement

Pfizer has not responded to requests for comment. (Photo credit: Getty Images).

What — if anything — does the Project Veritas COVID-19 mutation video mean for Pfizer?

The parameters are the result of work initiated by Twitter in December 2020. (Photo credit: Getty Images).

Twitter improves brand safety parameters as ad revenue craters

M&M’s spokes candy controversy is a Super Bowl stunt

M&M’s spokes candy controversy is a Super Bowl stunt

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Palm Springs selects agency to push California destination

Palm Springs selects agency to push California destination

Why executives flame out

Why executives flame out

Boll & Branch is celebrating its 10th anniversary next year.

Boll & Branch names Diffusion AOR

Timeline of a crisis: Balenciaga stumbles as it walks back questionable campaign images

Timeline of a crisis: Balenciaga stumbles as it walks back questionable campaign images