DENVER: Celestial Seasonings, a tea brand of The Hain Celestial Group, has selected Linhart Public Relations as AOR.
In its new role, Linhart will be responsible for building brand awareness, increasing consumer engagement, and helping to drive sales of the brand's 70-plus tea varieties. The agency will also work on integrated campaigns for Celestial Seasonings, reach out to bloggers and media outlets, and develop digital strategies.