CHICAGO: Amusement and water park company Cedar Fair has selected Cramer-Krasselt as its advertising and PR AOR.
Cramer-Krasselt will manage a wide range of marketing and communications duties for Cedar Fair, including social media and digital efforts, media buying, brand building, advertising, and PR. The company plans to launch its latest initiatives next spring.
Cedar Fair's consolidated media spending in previous years was about $50 million.
At the end of September, Cramer-Krasselt was also named AOR for Generac Power Systems.
